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Cracking the China conundrum & "Robo-reps"

This article was originally published in Scrip

Executive Summary

Think China, think Europe and deploy a mix of traditional and new digital channels to drive growth in the world's second-largest healthcare market. And yes, tele-video detailing/remote detailing, or a "Robo-rep" approach if you will, hold significant scope in China to provide an effective method to reach healthcare professionals directly, with a clear high return on investment.

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