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Two makers of new antibody therapies for cancer are engaged in a fierce battle that's all about positioning. Idec recently won FDA's approval for {Rituxan}, which Genentech is co-promoting in the US. But young Coulter is proclaiming its {Bexxar}, still two years from market, will surpass {Rituxan} to become the gold standard treatment for non-Hodgkin's lymphoma. Will the companies limit each other's opportunities?
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