Ramses comparative claims "unsubstantiated" -- proposed FTC consent agreement.
This article was originally published in The Tan Sheet
Executive Summary
RAMSES COMPARATIVE CLAIMS BARRED BY PROPOSED FTC CONSENT AGREEMENT unless Norcross, Ga.-based London International "possesses and relies upon competent and reliable scientific evidence to back up the claims" for the latex condoms, the Federal Trade Commission reported Sept. 3. The consent agreement was spurred by advertising claims that Ramses is "30% stronger than the leading brand," which FTC called "unsubstantiated and deceptive."