NBA going "toe-to-toe" with athlete's foot
This article was originally published in The Tan Sheet
Executive Summary
Lamisil AT athlete's foot treatment becomes "an official sponsor of the NBA" and will be promoted by NBA All-Star Grant Hill of the Detroit Pistons under a multi-year agreement, the National Basketball Association and Novartis Consumer Health announce April 3. TV, print and Web-based advertising will debut in June, with "strength, speed and endurance" continuing as the tagline. The Lamisil AT campaign is being handled by Grey Advertising (New York). Lamisil AT Cream debuted last year; the line soon will be extended to include a spray pump and solution dropper (1"The Tan Sheet" March 27, p. 10)