Gillette
This article was originally published in The Rose Sheet
Executive Summary
Introducing a limited edition commemorative 1994 World Cup Sensor razor in March with a suggested retail price of less than $2. The promotional razor has a "sleek, blue-finish metal handle" with red or white accents and a "World Cup identifier" at the base. The outer packaging bears the official red, white and blue World Cup USA 1994 logo. Also, Gillette is staging a "World Cup Challenge" consumer promotion in more than 55 countries worldwide. Through May 1994, one of five local promotions will qualify one consumer from each of the participating countries to attend the 1994 World Cup Finals in Los Angeles in July. The winners from each country also will compete for a portion of a $1 mil. prize in a "high-tech video competition"