Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Aramis is introducing its first New West skin treatment product, Up Up & Away alpha-hydroxy moisturizer with SPF 7, nationwide in November. Designed for men and women, Up Up & Away features the unisex New West for Us fragrance and is said to "gently restore brightness and tone," while "calm[ing] even the most sensitive or irritated skin." Ingredients include cactus extract, grapefruit, eucalyptus and birch leaf among other fruit and herbal ingredients. Suggested retail price is $17.50 for the 1.7 oz. flip-top tube