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Helen Of Troy Making Moves Across Brands To ‘Stabilize’ Personal Care

This article was originally published in The Rose Sheet

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Executive Summary

Firm launches new SKUs under its Pert Plus, Brut, Sure and Infusium23 brands as it seeks to stabilize its personal-care business, which has experienced declines for three consecutive quarters in fiscal 2015. Longer-term innovations and improvements in the firm’s struggling appliances segment should help return the division to growth, leadership suggests.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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