Don't open DTC floodgates for "creative" advertisers, MEPs warned
This article was originally published in Scrip
Executive Summary
Organisations representing independent prescribing publications, patients and healthcare advocates are urging members of the European Parliament's environment, public health and food safety (ENVI) committee to close the door to pharmaceutical "advertisers", but support amendments that would give patients access to independent information on medicines. The European pharmaceutical industry association, EFPIA, believes the organisations have misrepresented the pharma industry's position on the subject.