A cure for madness?
This article was originally published in Scrip
Executive Summary
Speaking at the BioEurope partnering meeting in Düsseldorf, Germany on 31 October, Jörg Möller, head of Global Clinical Development at Bayer Pharma came up with a stunning pharmaceutical aphorism. He said: "The cost of a pill [...] is not the cost of the chemicals but is the cost of the information within it."