Lilly helps promote cancer research with a song
This article was originally published in Scrip
Executive Summary
Lillyhas teamed up with the SEOM, the Spanish oncology society, and Sony to promote research into lung cancer in Spain. The trio is taking an itinerant karaoke tent across Spain to raise awareness and offer the public the chance to sing their favourite tunes. The campaign, called "To every lung. Sing and help cancer research", has so far visited Malaga and Santander. Zaragoza and Barcelona are next on the list.