At Long Last, Pfizer And Wyeth Set To Merge In India With A Refocused “Go To Market” Strategy
This article was originally published in PharmAsia News
Executive Summary
The Indian units of Pfizer and Wyeth are finally set to come together under a single umbrella brand. The move will put in motion a revamped organization that holds promise to grow in vaccines and innovative compounds, with a plan to differentiate branded generics through additional services.