Astellas’ Shinichiro Katayanagi On Taking A Measured Approach In Asia: An Interview With PharmAsia News (Part 2 of 2)
This article was originally published in PharmAsia News
Executive Summary
Astellas sets high internal requirements to enter a new market, sometimes giving itself only two to three years to turn profitable. Asia President Shinichiro Katayanagi leads with what works, often entering new markets on the back of Prograf and its core of key opinion leaders.