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Hengrui Launches Apatinib With Echoes Of Icotinib Approach

This article was originally published in PharmAsia News

Executive Summary

Jiangsu Hengrui is going all out for its apatinib launch, combining a follow-on study and patient assistance with post-marketing research and local reimbursement talks. Will the comprehensive strategy work for the gastric cancer drug like it has for Betta in the lung cancer market?

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