The World Is His Oyster (Less N. America) – Novo Nordisk's Mike Doustdar
Executive Summary
Novo’s Nordisk's head of international operations Mike Doustdar was born in Iran, raised in the US and joined the group as an office clerk when a university student in Austria in 1992. Here he tells Scrip how the diabetes fighter's new commercial strategy will work – and why it's targeting a new market, obesity.