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WAL-MART CHANGING ITS "ALWAYS THE LOW PRICE. ALWAYS" AD SLOGAN

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

WAL-MART CHANGING ITS "ALWAYS THE LOW PRICE. ALWAYS" AD SLOGAN to "Always low prices. Always. Wal-Mart" following a review by the National Advertising Review Board of the Council of Better Business Bureaus, NARB announced May 25. The slogan was used in print and TV ads and in an in-store price comparison campaign, which has been discontinued. Wal-Mart plans to begin phasing in the new slogan in a few weeks.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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