10 things you need to know about Canada's best-kept market access secret
This article was originally published in Scrip
Executive Summary
Some of you will be familiar with it, many of you may not even have heard of it, but the pharmaceutical industry needs to know about it; we're talking about Canada's pan-Canadian Pharmaceutical Alliance (pCPA). Currently run with no formal office or resources, by people who have taken it on as extra work on top of their usual day job, the pCPA has still managed to become a formidable market access force in Canada since its inception in 2010. Its decisions are make or break for pharmaceutical companies targeting the market, and changes on the horizon mean its importance is set to increase.