GSK/Dr. Reddy’s Deal To Co-Promote Branded Generics In Emerging Markets
This article was originally published in PharmAsia News
Executive Summary
GlaxoSmithKline and India-based generics giant Dr. Reddy's now must iron out how best to sell branded generics in diverse emerging markets after reaching a strategic alliance, announced June 15 (PharmAsia News, June 15, 2009)