Medimetriks Pharmaceuticals Inc.
This article was originally published in Start Up
Executive Summary
Go with what you know. This familiar adage is plainly influencing the strategy of Medimetriks Pharmaceuticals, a dermatology-products start-up now being managed by key team members from the former Bradley Pharmaceuticals. The firm says it is already cash-flow positive, on the strength of a portfolio that was assembled in just six months or so. Medimetriks' business strategy is a straightforward specialty pharma marketing scheme: the plan is to quickly build the company on the back of products that are familiar to specialized physicians that management can reach with small sales forces.