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HealthPrize Technologies LLC

Winning at medication adherence

This article was originally published in Start Up

Executive Summary

HealthPrize Technologies LLC, a company developing Internet and mobile-based gaming and loyalty rewards applications, hopes to teach the industry how to motivate reluctant patients to take their medicine. By making behavioral psychology part of the prescription, the start-up thinks that pharmaceutical companies, payors and providers will reward it for boosting adherence rates.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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